Broadcasting & Streaming

Phillip Covell

AVTN NewsNet247

 

News Media | Broadcasting | Streaming | Media Operations

 

AVTN NewsNet247 was envisioned as a global broadcast news network built from the ground up, not a rebrand, a buyout, or a merger — but a complete Tier 1 network designed to operate at scale across 88 countries and regions.

 

As co-founder and CEO, I led the strategic planning and operational development of the project from the ground up, drawing on a lifetime of experience supplying broadcast and film equipment, providing production and crewing services, and working hands-on across Film and TV production, and News programming. The result was a platform designed to challenge legacy broadcasters with future-ready architecture.

 

Delivering AVTN NewsNet247 meant overcoming the real-world challenges of launching a global TV and media network from scratch. We had to plan for a seamless blend of traditional broadcasting and next-generation streaming, while meeting the technical, editorial, and regulatory demands of multiple regions. Building credibility in a saturated media landscape required more than a strong concept; it called for detailed infrastructure planning, scalable content strategy, and the operational discipline to support multi-market delivery from day one. Every aspect — from satellite carriage to FAST channel design, before it even had a name, had to be aligned, future-proofed, and execution-ready.

 

Key aspects from a media and broadcast operations lens included:

 

  • Channel architecture: Multi-region, multi-language planning across satellite, IPTV, cable, FAST, and OTT.

 

  • Newsroom and playout systems: Full design of technical specs for studio, gallery, ingest, and broadcast transmission, with integrated redundancy and compliance controls.

 

  • Content delivery strategy: Real-time, near-live, and long-form content mapped to CPT (cost per thousand) yield models and regional consumption patterns.

 

  • Production and editorial ops: Detailed programming grids, time zone coordination, rolling news dynamics, and editorial continuity policies.

 

  • Streaming workflows: Tiered OTT and VOD distribution using both AVOD and SVOD models, designed for localisation, discoverability, and failover.

 

  • Data-driven scheduling: AI and predictive analytics to inform programming, ad insertions, and editorial coverage priorities.

 

  • Language services: Full-scale translation, subtitling, and voice-over pipelines to support multi-region access from launch.

 

  • Media infrastructure: Core planning for global MPLS networks, cloud media storage, disaster recovery, and IP-based playout control rooms.

 

  • Audience building: Region-by-region mapping of reach-to-conversion models, with editorial tone, genre selection, and rights acquisition tailored by market.

 

AVTN NewsNet247 wasn’t just a business plan, it was a broadcast operations blueprint built from 2.7 million data points, dozens of region-specific workflows, and the lived experience of running complex productions at scale.

 

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Phillip Covell

Global Media Operations & Strategy

 

EMEA | LATAM | APAC | Oceania | Multi-Region Delivery

 

Broadcasting and streaming at scale demand more than technology — they require strategic clarity, cultural fluency, and operational precision across time zones, regulatory frameworks, and workforce environments. I’ve planned and designed global strategies with region-specific tactics that align local delivery with international ambition.

 

  • Strategic Planning by Region: Deep understanding of EMEA licensing structures, LATAM ad formats, APAC regulatory complexities, and Oceania’s niche but influential markets. Every region required tailored workflows — no assumptions, no copy/paste.

 

  • Multi-Lingual, Multi-Cultural Teams: Built and supported globally distributed teams across editorial, engineering, and operations — incorporating localisation, translation, rights variations, and culturally appropriate scheduling.

 

  • Workforce Infrastructure: Factored in employment law, tax regimes, working hours, and time zone overlap to build scalable, compliant, and inclusive operations frameworks.

 

  • Operational & Logistics Planning: Coordinated everything from satellite transponder timelines and shipping windows to metadata localisation and cross-border legal clearances — all at design stage, not retrofit.

 

  • Editorial Nuance & Brand Voice: Ensured tone of voice, cultural sensitivities, and news/editorial standards adapted by market while maintaining global brand integrity.

 

  • Cost & Conversion Modelling by Region: Every region had a distinct CPT, CPM, and subscriber yield model — planning was granular, with profitability mapped to realistic audience conversion rates and infrastructure constraints.
Phillip Covell

Broadcasting

 

Network & Channel Design | Infrastructure | Global Delivery

 

Throughout my career, I’ve been deeply involved in delivering production services, equipment, and personnel for both studio-based programming and outside broadcasts, meeting the complex demands of international broadcasters.

 

As CEO of AVTN NewsNet247, I led the strategic planning and execution of a global news network with proposed hubs in London, Amsterdam, New York, and Singapore. This included overseeing planning for all aspects of news and factual programming, from short-form bulletins to long-form documentaries, as well as studio builds, location crews, outside broadcasts, and equipment logistics at scale. In order to define a budget, it first had to be planned.

 

In addition to this hands-on experience, I’ve worked across every layer of broadcast development, from technical design to compliance and delivery, including Tier 1 infrastructure planning for multi-region playout, and the integration of both legacy and IP-native systems.

 

Key areas include:

 

  • Defining: multi-platform network architecture for live and recorded transmission.

 

  • Planning: for 24/7 operation across time zones, languages, and regulatory frameworks.

 

  • Integrating: gallery, studio, ingest, and playout systems into unified workflows.

 

  • Embedding: compliance, redundancy, and disaster recovery protocols into technical specifications.

 

  • Managing: relationships with regulators, frequency planners, and carrier partners.

Phillip Covell

Satellite, Cable & IPTV Distribution

 

Signal Flow | Licensing | Multi-Region Access

 

I’ve planned the systems required for global broadcast distribution — including transponder allocation, uplinks, and affiliate carriage across major platforms. For AVTN NewsNet247, this involved direct coordination with leading satellite providers and distribution platforms to establish global reach via 28 satellites, covering both C-band and Ku-band frequencies for UHD, HD, and SD delivery.

 

Alongside full-time channel distribution, I’ve worked on temporary and event-based links between locations and studios, land-links to satellite stations, and mobile uplink deployments for both studio and field operations.

 

Key Areas include:

 

  • Satellite: carriage (KU band, C band) across multiple regions.

 

  • Cable: partnerships and feed alignment for linear channels.

 

  • IPTV: carrier negotiation, EPG strategy, and on-boarding workflows.

 

  • Licensing: models for regional affiliates and market-specific adaptations.

 

  • Signal: security, watermarking, and geo-locking mechanisms.
Phillip Covell

IPTV, OTT & Streaming

 

Future-Ready Delivery | AVOD/SVOD | Viewer-Centric Strategy

 

Familiar with a wide range of IPTV, OTT, and streaming service providers, platforms, and support companies, including their technical specifications, licensing models, and practical applications. I developed the full specification and budget for IPTV, OTT, and streaming capabilities for AVTN NewsNet247, liaising directly with key suppliers to ensure both scalability and cost-efficiency.

 

Key areas include:

 

  • Monetisation strategy: Tiered AVOD, SVOD, and FAST models tailored to regional markets and audience segments

 

  • Platform architecture: White-label, proprietary, and partner options scoped with UI/UX wireframes and metadata strategy

 

  • Delivery infrastructure: CDN planning, latency controls, multi-device support, and closed captioning pipelines

 

  • Rights and compliance: Regional content rules, rights windows, playback constraints, and local regulatory adaptation

 

  • Audience experience: Discovery, personalisation, and curated editorial presentation across OTT and streaming environments

 

Phillip Covell

Content Markets

 

Rights | Acquisition | Revenue Models

 

Understanding your audience — and the markets that serve them — is fundamental to any successful content strategy. Whether working with channels, networks, platforms, or developing content across genres such as feature film, TV drama, documentary, news, or factual, the key questions remain: Who is your audience? What do they care about? And what will they choose to watch next?

 

At AVTN NewsNet247, we became highly adept at identifying, sizing, and qualifying markets across regions — combining data, audience profiling, and genre modelling to inform both editorial and commercial strategy.

 

Key areas include:

 

  • Market analysis: Demographic profiling, topic relevance, and audience demand forecasting

 

  • Content economics: Mapping content strategies to platform models (AVOD, SVOD, FAST, transactional, or FPP)

 

  • Windowing strategy: Global release timing and rights structuring across platforms and regions

 

  • Negotiation & acquisition: Deal-making with distributors, sales agents, rights holders, and regulators

 

  • Commissioning frameworks: Original content commissioning based on reach, conversion, and audience value
Phillip Covell

AVOD, SVOD & FAST

 

Monetisation Strategy | Viewer Economics | Platform Architecture

 

What’s your strategy, and which model is right for your platform or audience? These were the same questions we faced when building AVTN NewsNet247. In fact, our approach anticipated current trends by adopting a tiered model incorporating AVOD, SVOD, and what would later be termed FAST, allowing us to maximise reach and engagement across multiple viewing behaviours and markets.

 

I bring this experience and strategic viewpoint to every project, helping businesses navigate the economics of modern content delivery and align monetisation with audience needs.

 

Key areas include:

 

  • SVOD tiering: Subscription models tied to market demand, device behaviour, and content loyalty

 

  • AVOD optimisation: Yield modelling based on CPT, session duration, and ad format viability

 

  • FAST planning: Channel structuring, genre bundling, EPG strategy, and pacing for lean-back consumption

 

  • Ad-insertion workflows: Client- and server-side ad tech integration with data and compliance layers

 

  • Regulatory alignment: Broadcast and streaming compliance planning across OFCOM, AVMSD, GDPR, and regional advertising codes

 

Phillip Covell

Audience Reach, Growth & Subscriptions

 

Global Modelling | Viewer Conversion | Commercial Viability

 

I led the planning to secure global distribution for AVTN NewsNet247 across up to 126 platforms and 28 satellites, establishing a household reach of 541 million. This figure wasn’t speculative, it was based on confirmed transponder capacity and expected platform carriage, forming the technical foundation for our global delivery strategy.

 

The challenge wasn’t reach, it was conversion. To maintain credibility and commercial realism, we based our forecasts on typical channel performance averages. A baseline audience conversion rate of 0.8% was used, not as a ceiling, but as a financial floor. From that, we reverse-engineered CPT and CPM models to assess viability across multiple regions and formats.

 

Key areas include:

 

  • Audience forecasting: Reach defined by satellite and platform coverage; conversion based on industry-standard channel ratings.

 

  • Subscriber modelling: Planning for audience acquisition, retention, and churn mitigation.

 

  • User engagement: Strategies for content discovery, personalisation, and behavioural UX.

 

  • Platform access: Cross-platform distribution across smart TV, mobile, web, and syndication, with full attention to EPG visibility, slot positioning, and viewer discoverability.

 

  • Commercial modelling: Reverse-engineering CPT/CPM frameworks against conservative conversion assumptions.
Phillip Covell

Playout Systems

 

Channel Operations | Automation | Global Readiness

 

I maintain strong relationships with key playout and Channel-in-a-Box (CIAB) providers, including Cinegy, PlayBox Neo, and Vizrt, supporting a range of automated and scalable broadcast workflows.

 

At AVTN NewsNet247, I led the development of a regionally adaptable playout strategy from first principles, aligning vendor selection, technical architecture, and editorial needs to deliver consistent, compliant output across multiple time zones.

 

Key areas include:

 

  • Vendor relationships: Engagements with Cinegy, PlayBox Neo, Vizrt, and related providers

 

  • Playout design: Built for 24/7 operation, multi-region scheduling, and editorial synchronisation

 

  • Workflow integration: Ingest, scheduling, graphics, and automation configured for seamless output

 

  • Resilience: Failover architecture and mirrored playout environments

 

  • Deployment strategy: Planning for IP-native, cloud-ready, and hybrid broadcast environments
Phillip Covell

IP Radio

 

Streaming Audio | Network Design | Format Strategy

 

While often overlooked, IP-based radio and audio services remain a powerful media format — from breaking news and simulcast feeds to smart speaker ecosystems and on-demand voice services. At AVTN NewsNet247, IP Radio was planned as a talk-radio extension of the TV news channel, with four broadcast studios budgeted at £250K each and projected revenues rising from £12M in year one to over £28M by year four. I bring that strategic and operational planning to any project considering radio’s place in a modern media mix.

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