VFG Ireland

Phillip Covell

GENERAL MANAGER | DUBLIN | MAY 1998 to DEC 1998.

 

The first international base of operations for VFG PLC, the camera hire, sales, and manufacturing group. 

 

  • Leadership Recognition: Approached by the Senior Management Team of VFG to establish greenfield operations in Ireland.

 

  • Market Entry & Growth: Established operations, recruiting and developing a high-performing team, that achieved first-year revenues of £2.2M, contributing to 10% of revenues of £21.9M and overall corporate growth of 109% with a group valuation of over £100M.

 

  • Major Contract Wins: Successfully equipped Hallmark’s $23M budget, Animal Farm, and negotiated and won contracts for the BBC's Ballykissangel and with RTE.

 

  • Asset & Service Management: Controlled a multi-million-pound broadcast and film equipment fleet, delivering high levels of service to B2B clients.

 

  • Union Relations: Built trust and mutual understanding through successful negotiation with the Irish Trade Engineering & Electrical Union.