The Football Market 2017
In 2017, the AVTN NewsNet247 team and I were tasked with evaluating the market position and viability of a UK football channel. We compiled an extensive database of over 700 football-related keywords and 550 teams, including those in the FIFA Top 100 as well as UK and Scottish leagues. This research involved a thorough analysis of internet search results, social media presence, and follower metrics.
The resulting presentation offers a detailed snapshot of our findings on the football TV market in 2017. Moreover, this research provided a critical comparative market indicator for AVTN NewsNet247, highlighting that while the football TV market has a well-established size and value, the aviation market—when compared on a like-for-like basis—surpasses it in scale and potential.
