FOUNDER | London | APR 2001 to MAR 2014

A camera hire, production, personnel, creative services, and sales company.

 

• Change Management & Business Transition: Led the progressive shift from a rental and production-services dominant model to a more sales-focused strategy as the rental market became saturated and margins declined. Strengthened B2B strategies, maintained collaboration with core clients such as the BBC, Channel 4, ITV, and Sky, and expanded the client base to include Bloomberg, CBS, CNBC, National Geographic, and NBC.

 

• Revenue Growth & Strategic Pivot: Grew rental revenues by an average of 9.6% annually over the first five years, before pivoting to a sales-focused model that achieved average growth of 43%.

 

• Contract Delivery Across Genres: Secured and executed contracts spanning scripted and unscripted productions, feature films with budgets up to $115M, high-end TV dramas, documentaries, music videos and concerts, commercials, motorsport, and major awards shows.

 

• Specialist Project Delivery: Delivered a specialist equipment and training contract on schedule for a $10M ITN / Accenture EMEA News project.

 

• Advisory & Technology Sales: Successfully advised a leading VFX company in securing a $2.8M technology sale for a high-profile studio project in China.

Selected Productions Supplied

 

Cheeni Kum • Heroes & Villains • K19: Widowmaker • Kabhi Khushi Kabbie Gham • Patiala House • Blue Murder • Catterick • Get Carmen – Trials of George Carmen QC • Goodbye Mr Steadman • Pinochet in Suburbia • The Mighty Boosh • 60 Minutes - Sting • Al Gore Meets Clive Anderson • Sir David Attenborough's Breathing Planet Campaign • Dangerous Passions • Garden ER • Grand Designs • Hampton Court Flower Show• Human Instinct • Jeremy Clarkson's - Speed • Moto GP • NBC’s Today Show & Dateline (Katie Couric interviews: Olivia Harrison, J.K. Rowling) • Secret History • America’s Next Top Model.

 

Selected Music

 

Anastacia (Live) • Annie Lennox (Live) • Bands Reunited (TV) • Bill Wyman (TV) • Bluetones (Live) • Bryan Adams (Live - Slaine Castle 2000) C&C Music Factory (Promo) • Graham Coxon (Promo) • Take That (Circus Tour Screen Sequences) • The Feeling (Promo) • The Saturdays (Promo) • Wild Hearts (Live at Scarborough Castle 2005) • UB40 (Live).

 

Selected Client Projects

 

BAFTA • BFI • BP • Daniel Hechter • DFS • Honda • Kew Gardens • MasterCard • Ministry of Sound • Natwest • O2 • Sainsbury’s • Samsung • Tarmac • Tesco • Toni & Guy • Visa • Vodafone • Wella • Greenwich University • Warwick University • Wolverhampton University.

 

Selected Clients

 

ARD • BBC • CBS • C4 • CNBC • Dorna • Endemol • ITV • ITN • National Geographic • NBC Universal • NHK • Saatchi & Saatchi • Shine • Sky • Talkback • Tiger Aspect • TWI.

 

Equipment Supplied

 

Thomson Viper • Zeiss • Quantel IQ • Cameras • Digi Betacam • DV Cam • Canon • DSR • Toshiba Minicams • Polecam • Lenses • Century • Chrosziel • Video Monitoring • PAG • Cine Power • Cartoni • O'connor • Ronford Baker • Fluid & Geared Heads • Tripods • Sound • Preston Lens Control • Chapman Peewee • Matthews • ABC Cranes • Jimmy Jibs • Libec • Car Mounts • Grip • Accessories • Cranes • Aerocrane • PowerPod.

 

L.E.Q. – 2003 Rental Brochure

 

Designed to showcase and inform clients about the range, capabilities, and specifications of equipment available from L.E.Q. The brochure highlights the company’s industry focus at the time. Created for client engagement, it reflects L.E.Q.’s commitment to quality, reliability, and hands-on expertise across film, television, and commercial production.

 

Download the 2003 Rental Brochure (PDF)