Global Equipment Sales

 

Throughout my career, I have sold equipment on behalf of more than a dozen leading manufacturers in the Film & TV industry, representing products of the highest engineering calibre. My sales experience spans new and used equipment, from small transactions to large-scale international deals, often involving complex logistics, legal considerations, and strategic procurement.

 

I have sold and supported equipment across the UK, EMEA, North America, LATAM, APAC, Australia, and New Zealand, often acting as an agent/intermediary and technical advisor. My focus has always been on quality, long-term relationships, and delivering solutions that align with the demands of clients worldwide.

 

Selected Achievements

 

• $2.8M Motion Control & Optics Sale: Successfully advised a leading SFX company on a complex sale of motion control equipment, cameras, and lenses to a high-profile studio project in China; total value $2.8M.

 

• Sydney Olympics Equipment Win: Secured a £155K production equipment contract for the Sydney Olympics, managing international logistics and coordinating export arrangements to Australia.

 

• Resolved a Complex $250K International Deal: Appointed as agent for an international client in a $250K specialist equipment transaction involving both acquisition and resale. When the original U.S. supplier—operating under Chapter 11 restrictions—breached a court order governing asset sales, I identified an alternative supplier, negotiated comparable terms, and completed the transaction independently. The outcome preserved the deal, safeguarded the client’s position, and bypassed the non-compliant vendor without disruption.

 

• £1M+ in U.S. Procurement & Disposals: Successfully negotiated over £1M of technology procurement and disposals for VFG in the U.S. marketplace. Sourced and evaluated high-value motion picture equipment through supplier outreach and in-person scouting during business visits to Los Angeles, assessing suitability on-site. Negotiated purchase and sale terms, accepted long-lease equipment from U.S. suppliers on behalf of VFG, and built trusted industry relationships that generated exclusive equipment offers.

 

• Strategic Tariff Classification & Cost Reduction: Applied in-depth knowledge of the Harmonized Commodity Description and Coding System (HS Codes) to optimise international tariff handling. Provided internal and supplier-side recommendations to ensure correct application of equipment categories and sub-categories, avoiding default industry classifications and standardising customs paperwork. This approach delivered consistent cost savings of up to 14%.

 

Strategic Sales Expertise

 

My work in equipment sales has consistently extended beyond traditional transactions, encompassing sourcing strategy, international compliance, legal risk mitigation, and high-value negotiation. With decades of hands-on technical knowledge, commercial insight, and operational credibility, I’ve earned the trust of studios, rental houses, suppliers, and production teams worldwide to deliver results where detail and discretion matter most.

 

Equipment Categories

 

• Motion Picture Cameras
• Broadcast Cameras
• Cine Lenses (16mm, 35mm, Digital, Spherical, Anamorphic, Primes, Zooms)
• Broadcast Lenses (Primes & Zooms)
• Motion Control Systems
• Remote Heads
• Lens Control Systems
• Camera Acessories (Follow Focus Units and Matte Boxes)
• Camera Cranes and Lightweight Jibs
• Grip Equipment (Camera Dollies, Track, Heads & Legs, Accessories)
• Helicopter Mounts
• Lighting