Business
I’m a senior executive with a track record of driving growth and innovation across the Film, TV, and Media sectors. With experience spanning both the technical and creative domains, I combine strategic leadership with hands-on industry knowledge.
I’ve led major initiatives, pursued significant investment, and built strong commercial partnerships across international markets. My focus is always on delivering practical, effective solutions that improve operational performance and support long-term business goals.
Collaborative by nature and commercially driven, I’m committed to sustainable growth and navigating complex environments with clarity, integrity, and forward-thinking insight.
Business Expertise:
As a second-generation entrepreneur, the spirit of innovation and calculated risk-taking is deeply ingrained in me. I’m always ready to advance a project or business idea, confident in my ability to see it through, regardless of the outcome. True entrepreneurship, however, is not about recklessness. I believe in thorough research, careful planning, and securing the right financial foundation, including a robust safety net to withstand potential market challenges.
My experience spans the creation and development of international and regional operations, from startup ventures to strategic expansions within larger enterprises. While not every initiative may meet its intended outcome, each one contributes to a deeper understanding of market dynamics, investor expectations, and operational resilience.
With a proven track record in leadership and strategic vision, I’m recognised for my ability to inspire and mobilise teams around a shared goal. My approach is rooted in a deep understanding of the wider business landscape, balanced by the ability to focus on critical detail when required. I prioritise empowerment through effective delegation, fostering a culture of trust, accountability, and growth, essential for both individual development and collective success.
Over the course of my career, I’ve led multi-disciplinary teams through complex international projects, including establishing overseas operations, overseeing cross-border regulatory compliance, and presenting strategic roadmaps to investors and stakeholders. Whether managing high-level relationships with global partners, or navigating the demands of scaling a business, I aim to deliver clarity of purpose and long-term value through calm, considered leadership.
I prioritise robust revenue generation and sustainable profitability, underpinned by prudent cost management. My approach balances fair pricing with a commitment to quality and value, avoiding the pitfalls of aggressive cost-cutting that can strain supplier relationships or alienate customers. Through careful research, planning, and financial analysis, I develop realistic, achievable revenue projections that support long-term business viability.
Across my career, I’ve helped drive revenue through a combination of strategic pricing, business development, and service innovation. This includes securing B2B contracts with global corporations and regional partners, launching new income streams through technical and operational offerings, and supporting investment-led growth across startup and scale-up environments. Whether building revenue from the ground up or expanding within established operations, I bring a commercially grounded, results-driven perspective to every venture.
Throughout my career, I’ve identified and championed standout products and services, supported by a strong foundation in B2B sales management. While some offerings sell themselves, I believe long-term success depends on exceptional customer service and trusted, enduring relationships. As CEO of AVTN NewsNet 247, I also defined the B2C strategy, focusing on audience growth and retention, while building advertising client appeal. Whether selling directly, leading teams, or supporting client-facing operations, I’ve always favoured a transparent, honest sales approach, placing integrity above short-term gain or empty promises.
I have extensive experience launching startups, driving new ventures, and scaling operations within established businesses. My work spans strategic planning, business model design, and investor engagement, including direct involvement with Venture Capital, TMT, and Hedge Fund groups.
Notably, I spearheaded the development of AVTN NewsNet 247, a global news startup, crafting a detailed business plan and leading efforts to raise £218M. I’ve presented to VCs, corporates, and sovereign wealth funds, and understand what it takes to prepare investor-ready documentation, credible projections, and a compelling commercial proposition.
From early-stage growth to expansion rounds, I’m well-versed in navigating complex financial pathways and ensuring that ventures are structurally and strategically equipped to attract long-term support.
I’m constantly looking for ways to evolve and expand a business, whether by entering new markets, forming strategic partnerships, or developing innovative service lines. I’ve collaborated with leadership teams to grow revenue, reposition offerings, and strengthen stakeholder confidence. This includes establishing greenfield international operations under demanding timeframes, launching new revenue streams, and driving global expansion strategies. My approach combines strategic vision with practical execution, consistently delivering results that align with broader commercial goals.
I take a strategic, delivery-focused approach to commercial management, balancing opportunity, risk, and return to maximise long-term value. My decisions are shaped not just by ambition, but by operational reality and market alignment. I focus on ensuring that business models, pricing structures, and partnerships are not only commercially viable, but sustainable and adaptable.
My style is rooted in identifying and unlocking value, whether through new revenue models, global expansion strategies, or collaborative stakeholder relationships. I am all too familiar with the demands of working in a high-pressure, high-complexity sector, and understand how to align financial strategy with day-to-day execution, making strong, timely decisions that drive performance and build long-term resilience.
I believe that thorough planning is a cornerstone of sustainable business success. From financial modelling and risk analysis to operational rollout and project execution, I take a structured, methodical approach that ensures key decisions are grounded in research, context, and feasibility.
While I’m comfortable thinking at a high level, I place strong emphasis on execution, ensuring that strategic objectives translate into tangible results. This includes building realistic timelines, aligning cross-functional teams, and embedding accountability throughout the process. My work on complex ventures like AVTN NewsNet247 required planning at scale, often under pressure, proving that detailed preparation can pay dividends even in volatile conditions.
I have a strong command of financial management principles, with experience spanning small enterprises to publicly listed companies. My work has covered budgeting, forecasting, P&L oversight, cash flow planning, asset management, taxation, and investor or shareholder relations.
I’m confident navigating complex financial structures and regulatory frameworks, working closely with CFOs, accountants, and auditors to ensure both compliance and clarity. Whether managing operational budgets, contributing to funding strategies, or supporting growth through disciplined financial planning, I take a pragmatic, risk-aware approach to building long-term fiscal health.
I advocate for a clear distinction between projections and forecasts, projections being speculative and based on potential outcomes, while forecasts are grounded in expected results. My approach to both is rigorous and data-driven, combining industry insight, research, and sound financial modelling to support robust commercial planning.
In previous ventures, I’ve built investor-facing financial frameworks designed to communicate opportunity clearly while anticipating potential risks. These skills are particularly valuable when navigating ambitious growth strategies or entering emerging markets, where accurate financial planning can provide a vital foundation for informed decision-making.
Effective budgeting and well-defined Key Performance Indicators (KPIs) are essential for aligning strategy with performance. I bring significant experience in both areas, ensuring that financial resources are allocated wisely and that operational targets reflect meaningful business priorities.
At AVTN NewsNet247, I oversaw financial modelling for a £218M investment plan with a projected £300M turnover, embedding KPIs across planning, delivery, and investor reporting. This strategic, metrics-led approach has informed my work across startups and established businesses alike, ensuring clarity, accountability, and the ability to pivot when needed.
Effective asset management is critical to both financial stability and operational performance. My experience spans the oversight of high-value physical assets, post-M&A asset integration, and contributions to broader financial asset strategies. Over the course of my career, I’ve planned and managed multi-million-pound equipment portfolios, balancing utilisation, maintenance cycles, and capital depreciation to maximise return on investment.
I understand the strategic importance of asset lifecycle planning, valuation, and risk mitigation, including depreciation and amortisation, when dealing with both tangible and intangible assets in support of wider business objectives. Whether managing physical resources or overseeing licensing agreements, intellectual property, and other non-physical assets, I take a disciplined, data-informed approach that ensures long-term value, accountability, and operational alignment.
Efficient operations and logistics are critical to the successful delivery of any complex project, business, or initiative. My experience spans the coordination of high-value physical assets, freight logistics, and personnel movement under pressure and across borders. I’ve overseen new facility launches, arranged the transfer of equipment and crew within the EU and globally, and organised shipments to EU member states, carnet, and non-carnet countries. I take a pragmatic, detail-aware approach that ensures practical solutions are delivered, even when timelines are tight or requirements are unconventional.
At AVTN NewsNet247, I applied this operational mindset to the demands of a fast-paced, globally distributed news environment. Planning covered both the physical infrastructure and the editorial architecture required for real-time content delivery. I developed infrastructure plans to support follow-the-sun broadcasting, while also designing editorial workflows to manage content creation across multiple time zones. I defined crew configurations for both mobile and fixed teams and led the resource planning necessary to support sustained, high-volume output at global scale. This combination of logistical coordination, technical foresight, and people-led operations reflects my broader ability to implement agile, scalable systems in time-sensitive, high-performance environments.
I bring extensive experience in managing complex projects across media production, specialist equipment, sales, and manufacturing environments. I’ve successfully delivered a wide range of initiatives, working with both small teams and larger operational groups, ensuring timelines, budgets, and quality standards are met through rigorous planning and effective execution.
In parallel, I’ve led the strategic planning of major operational programmes, involving close coordination between departments, senior stakeholders, and international partners. These include multimillion-pound initiatives focused on international expansion, new facility launches, and high-volume service delivery.
My project management style is delivery-focused and clear-eyed, shaped by hands-on experience and a strong sense of accountability. I prioritise clarity, risk awareness, and structured implementation, whether driving rapid outcomes or building towards long-term transformation.
I take a comprehensive approach to supply chain management, seeing it not just as logistics, but as a strategic framework that connects everything from raw materials, components, and manufacturing through to both B2B and B2C end-user experiences. My experience spans the full supply chain: from resource and component sourcing, through product design, manufacturing, and B2B services and sales, to the complex secondary chains that support media production and the final delivery of B2C content via broadcast, OTT, cinema, and home entertainment.
In sectors like Media & Entertainment, the supply chain diverges across professional, prosumer, and consumer markets, encompassing a wide variety of physical assets, digital workflows, and hybrid delivery models. I bring a systems-level mindset to coordinating supply chain partners, maintaining continuity, and ensuring commercial viability from concept to end-user, whether professional or consumer.
Effective stakeholder management is critical to business success, particularly in complex and highly scrutinised environments. I’ve worked across government, EU institutions, industry bodies, investors, and commercial partners, building consensus, securing buy-in, and aligning diverse interests to support strategic goals.
At AVTN NewsNet247, I engaged with a wide range of stakeholders including EU and UK government bodies, international collaborators, and prospective investors. I’ve also attended exclusive policy and investment events with the President of Estonia, US Senators, diplomats, HNWIs, and global industry leaders, demonstrating both the credibility and agility required to navigate high-level environments.
Whether managing cross-border interests, regulatory relationships, or commercially sensitive partnerships, my approach is built on trust, transparency, and the ability to balance competing priorities while maintaining strategic momentum.
I am a strong advocate for continuous improvement, believing that even high-performing businesses benefit from thoughtful evolution. Whether addressing inefficiencies, strengthening client service, or improving technical workflows, I take a measured, data-informed approach to driving progress.
Across my career, I’ve contributed to meaningful improvements in operational efficiency, financial performance, and stakeholder engagement, often in fast-moving or resource-constrained environments. This mindset has supported both commercial success and award-winning outcomes in technical and humanitarian contexts.
For me, continuous improvement is not about change for its own sake, but about creating lasting value, through clear analysis, practical implementation, and the willingness to challenge assumptions when needed.
I have considerable experience in risk management and compliance, spanning financial, legal, and operational domains. My work has included navigating complex regulatory frameworks across multiple jurisdictions, ensuring that businesses meet both statutory requirements and best-practice standards.
Beyond adherence, I have a track record of constructively challenging interpretations when proposed standards risk undermining established manufacturer protocols or market access. I have contributed to cross-industry debate, defended internationally accepted practices, and advocated for regulatory clarity that aligns with both safety and competition law.
This experience has given me a strong sense of where commercial, technical, and legal considerations intersect, and how to ensure compliance is meaningful, fair, and supports both innovation and market integrity.
I have a strong track record of building and leading high-performing teams, bringing together the right mix of skills, personalities, and perspectives to deliver results. Whether parachuting into existing projects or embedding within longer-term operations, I quickly establish trust, define direction, and foster a collaborative, accountable environment.
My experience spans compact, mission-specific teams through to geographically dispersed, multi-functional groups. At VFG, this included collaborating with multiple offices to align objectives, share resources, and maintain consistent operational standards. For AVTN, I defined the architecture for a multi-national, multi-lingual, and multi-cultural team, designed to support global news delivery and audience engagement.
I’m particularly skilled at attracting top talent to new ventures, aligning teams around shared objectives, and empowering individuals to contribute at their highest level, all while balancing business needs with team cohesion and morale.
I have considerable experience working with recruitment and HR engagement, both through hiring for the companies I’ve led and collaborating with client-side HR teams. This includes successful recruitment for a wide range of roles, from entry-level to C-suite positions. My career reflects a strong commitment to diversity and inclusion, most notably through my leadership at AVTN NewsNet247, where I defined the architecture for a diverse, multinational, and multi-cultural workforce. I have a proven track record of attracting exceptional talent and providing meaningful opportunities for new entrants into the industry.
Please do not contact me with unsolicited CVs or applicant requests. Thank you.
Social Media & Digital Marketing
I bring hands-on experience in digital marketing and a strong track record of using social media to support business visibility, engagement, and credibility. I’ve built a substantial following on LinkedIn, where my posts continue to attract attention from senior professionals, peers, and industry figures.
My professional experience includes developing and executing B2B marketing strategies, supporting corporate communications, and shaping advertising and engagement campaigns tailored to strategic objectives. I understand the role digital channels play in brand positioning and stakeholder outreach, and I use them thoughtfully to extend both reach and relevance.
