Senior Leadership in Media & Entertainment

 

I am an award-winning senior media executive with a rare blend of strategic, operational, technical, and creative experience spanning the Film, TV, and Media sectors. Over the course of my career, I’ve led ventures, transformed operations, supported countless productions, and delivered services to many of the world’s most recognisable broadcasters and studios.

 

Cross-Functional Expertise

 

My leadership approach is grounded in cross-functional fluency, from financial modelling and technology strategy to editorial planning and commercial development. I’ve worked with major production houses, broadcasters, and independents, delivering impact across scripted entertainment, live events, and news.

 

Crisis Response & Industry Recognition

 

In 2022, I co-founded Support for Ukrainian Media Professionals a volunteer-led initiative that connected over 400 individuals from 280+ companies and organisations. Our members’ work helped Ukrainian media remain on air during the war and extended support to displaced professionals. The group was recognised with the IBC Special Prize for its industry-wide impact.

 

Strategic Leadership at AVTN NewsNet24⁷

 

As CEO of AVTN NewsNet 24⁷, I co-led the development of a detailed global broadcast news proposal focused on aviation and business. Built from a clean sheet, the project culminated in a Tier 1 strategy supported by more than 130 financial models, 2.7 million data points, and in-depth planning for bureaus in London, New York, Singapore, and Amsterdam. My responsibilities included business modelling, editorial strategy, stakeholder engagement, and pursuing investment toward a £218M launch target.

 

Entrepreneurship & Global Clients

 

Earlier in my career, I founded LEQ, delivering B2B strategies and securing global clients including the BBC, CBS, CNBC, Channel 4, ITN, ITV, NBC, and Sky. These engagements spanned equipment, personnel, and full-service delivery across multiple genres.

 

Foundations & Early Growth

 

I began my professional journey at VFG, where I contributed to its growth into a multinational PLC. I later launched The Lightweight Equipment Co. a spin-off that acted as a platform for my own business development and creative direction.

 

Industry Roots & Lifelong Commitment

 

The roots of my career run deep. As the son of industry veteran Tony Covell, I gained early access to professional training, hands-on experience, and major industry events. My education included specialist courses from Sony and Kodak, as well as an internship with Panavision. That foundation built a lifelong commitment to ethical leadership, innovation, and excellence in delivery.